Pomegranate Creations
Pomegranate Creations is a lifestyle blog and education site that was looking for a logo, never having a logo previously. For this project, the comprehensive brand identity was being developed. The owner of Pomegranate Creations wanted in incorporate a representation of the fruit in the logo, as well as that color palette needed to be that of the likeness to the fruit as well. She was looking for something classy, but conveyed her motto “knowledge, hope, inspiration”
The pomegranate fruit as a logo needed to be something that could be used in the mail logo as well as a stand alone piece, as a recognizable logo without words. This is that representation.
There was also a desire to incorporate a representation of the pomegranate arils or seed as a part of the logo or a stand alone pice that could be used as part of the brand identity. It was to be incorporated in areas of the blog, as well as an expanded version of the logo that would include her motto.
Thumbnails and sketches from the creative process
Finally, the client wished for there to be an expanded version of the logo, that would incorporate all the pieces of her new brand identity. She wanted the main logo containing the pomegranate fruit representation, as well as her motto, “knowledge, hope, inspiration” and the pomegranate arils incorporated as well.
